In Chapter Two we examine the way images tend to work in short form content. Given how limited short form is in terms of duration, we need the imagery we use to do a lot of work. In order to have a jumping off point for our look at images and short form we begin by breaking down the four main things we will usually ask an image to do.
- The list begins with basic informational content, as every image in short form will usually supply some amount of narrative information.
- The second thing you want in almost all short form imagery is motion, either within the frame or with the camera (or both).
- Third, any image in a piece of short form should be able to attract attention.
- Lastly, in short form we want every image to be able to evoke an emotional response in the viewer.
THE ART OF SHORT FORM CONTENT
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