In Chapter Four we look at how music tends to work in short form content. Music is a powerful weapon for the short form content creator but with this power also comes some risk, as an obvious or manipulative cue can easily wreck a piece. In an attempt to understand how music most effectively functions for short form we begin by looking at the four main ways it tends to be used.
- First, a good musical cue offers viewers access to what the characters are experiencing emotionally.
- Second, a good musical cue doesn’t distract from the narrative.
- Third, a good musical cue creates structure and signals change.
- Fourth, a good musical cue offers viewers a sense of transcendence that draws them towards the product or content that is being advertised.
THE ART OF SHORT FORM CONTENT
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