In Chapter Three we examine the editorial phase of short form content creation. We begin our examination by looking at how important structure is for short form. We then lay out how all properly constructed short form work will have the following elements: A beginning, middle and end that each do unique things and an explicit separation of all major ideas and concepts.
We then turn our attention to what makes individual edits work in short form and begin by laying out the the basic mechanics behind a successful edit.
- The last frame of any shot should be the exact moment where what you want to communicate has been transmitted and not a frame longer.
- For the incoming shot, there must be an immediate and clearly recognized object of interest within the frame.
- The third piece of the puzzle is that each shot must comment and build upon the shot that has preceded it.
THE ART OF SHORT FORM CONTENT
Copyright 2016 Bryan Cook. All Rights Reserved