“An author in his work must be like God in the universe, present everywhere and visible nowhere.”
In Chapter Six we take an in-depth look at how short form content creators tend to utilize effects and other visual modifiers. Given how quickly we have to communicate information and evoke an emotional response in short form, effects and other finishing techniques can be extremely useful to us as they allow us another layer we can manipulate to speak to the audience.
Some of the more important things effects can do for our work are:
- To hide or obscure something “wrong” with the image or the edit point.
- To transmit factual information.
- To offer insight into the emotions or thoughts of a character.
- To create a stylistic vocabulary that communicates something about the story/product as a whole.
VIDEO SAMPLES
Chapter Six
“A star wipe is a wipe that takes the shape of a growing or shrinking star, and is used to impart a sense of “extra specialness” or “added value” to an edit.”
Wikipedia
“If you see a commercial, and you’re like, “I never need to see that again,” because it spells everything out and it’s so f-ing slow and treats you like an infant in the way that you absorb information, that defeats the point of putting something on that is supposed to repeat. If you’re trying to get people’s attention in this space, where they are programmed to not pay attention, you have to approach it in a way so that people want to see it over and over again.”
Neil Gust – AICE award-winning Editor
THE ART OF SHORT FORM CONTENT
Copyright 2016 Bryan Cook. All Rights Reserved