In Chapter Six we take an in-depth look at how short form content creators tend to utilize effects and other visual modifiers. Given how quickly we have to communicate information and evoke an emotional response in short form, effects and other finishing techniques can be extremely useful to us as they allow us another layer we can manipulate to speak to the audience.
Some of the more important things effects can do for our work are:
- To hide or obscure something “wrong” with the image or the edit point.
- To transmit factual information.
- To offer insight into the emotions or thoughts of a character.
- To create a stylistic vocabulary that communicates something about the story/product as a whole.
THE ART OF SHORT FORM CONTENT
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