“Color is the power which directly influences the soul.”
In Chapter Seven we look at how the color grading process tends to work in short form. Short form is all about making an impact and quickly establishing an emotional tone, and a thoughtful grade can do wonders for these efforts. Of course a good grade is also critical for making your images look beautiful, and when you’re in the business of selling things, beauty is rarely a bad thing.
We structure our examination of the color correction process by beginning with the three things that you will generally do when grading a piece of short form content:
- Balance each shot and make it look “correct.”
- Manipulate the image in such a way that the viewer knows immediately what object(s) within the frame they should focus upon.
- Use color to evoke an emotional response in the viewer.
“Usually you’re being asked to create maximum impact in short form because you have to be noticed right away. Which is not necessarily a lot of contrast and a lot of color, it can be its own look, but it has to be very, very consistent. You have to make sure that you have maximized a specific look and that you’ve matched shot to shot to that maximum.”
Jean-Clément Soret – Global Creative Director of Color Grading, MPC
THE ART OF SHORT FORM CONTENT
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